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RSG #210 How Data Brokers Track Activists (And How to Remove Yourself)

Posted on February 25, 2026February 25, 2026 Dr. Harmony By Dr. Harmony No Comments on RSG #210 How Data Brokers Track Activists (And How to Remove Yourself)

Most people who become active in public issues assume the main risk comes from arguments online, media attention, or government surveillance. In practice, the first real-world safety problem activists encounter is much simpler: a stranger finding their home address. This rarely requires hacking or special access. It usually takes about five minutes and a commercial people-search website. Entire industries exist to collect, package, and sell personal identity information, and once your name enters those systems it quietly spreads across hundreds of databases. This guide explains how that happens and, more importantly, how you can significantly reduce your exposure using free tools and a repeatable process.

Skill Level: Beginner → Intermediate

Why This Matters

Many people imagine surveillance as something dramatic — a wiretap, a subpoena, a federal investigation, or a sophisticated hack. In reality, most exposure of activists happens in a much quieter and far more ordinary way. It comes from commercial databases that were never designed for safety, only for profit.

Across the United States, hundreds of companies operate as data brokers. Their business model is simple: they collect personal information about you, assemble a detailed profile, and sell access to that profile. The buyers are not limited to advertisers. Subscription access is routinely used by private investigators, employers, harassment groups, political operatives, and individuals attempting to identify or intimidate someone online.

The important point is this: Most doxxing is not hacking.

Instead, a person takes your screen name, finds a connected email, searches that email in a people-search database, and obtains your real-world address and family connections within minutes. The Federal Trade Commission has repeatedly warned about the risks created by data broker profiles (https://consumer.ftc.gov/articles/how-protect-your-privacy-online).

If you have ever attended a demonstration, donated to a cause, signed a petition, volunteered publicly, or posted political opinions under your real identity, you are almost certainly already listed in multiple broker databases. Once this information spreads across aggregator networks, it becomes extremely easy for someone to locate you offline.

You can pair this guide with your existing safety habits from Resistance Survival Guide: When NOT to Publish Information and Resistance Survival Guide: Tracking Deleted Posts and Edited Articles, because both deal with how information spreads once it leaves your control.

The good news: you cannot erase your existence online, but you can drastically reduce how easily a stranger can connect your activism to your home.

What Data Brokers Actually Are

A data broker is a company that gathers information about individuals from many small legal sources and combines them into a single searchable profile. None of the individual records feel invasive alone. Together, they form a complete identity map.

Common sources include public property records, utility connections, voter registrations, marketing partnerships, retail purchase histories, loyalty programs, warranty cards, subscription lists, mobile apps, and social media scraping. The Electronic Frontier Foundation explains how commercial tracking systems compile identity profiles from everyday activity (https://ssd.eff.org/module/why-metadata-matters).

The most visible version of this system is the people-search website. These sites exist specifically to make locating a person easy. A user enters a name, phone number, or email address and receives possible matches, addresses, and known relatives. These are not guesses — they are aggregated records.

More importantly, these sites copy from each other. One large broker publishes your listing, smaller brokers scrape it, and background-check services incorporate it into reports. Removing your information from major brokers therefore removes it from dozens of smaller databases downstream.

This is why targeted removal works.

Step-by-Step Instructions

Step 1 — Identify Your Exposure

Search for yourself the way a hostile stranger would.

Search:
• your full name
• your full name + city
• your phone number
• your primary email address

Use a private browser window.

You are not looking for social media. You are looking for pages listing relatives, age, or addresses. These are people-finder listings. Most readers feel alarm at this step. That reaction is appropriate — this is exactly how doxxing events begin. Take screenshots or copy the listing URLs. You will need them.

Step 2 — Remove Listings From Major People-Search Sites

Start with the largest consumer-facing brokers because they feed many smaller databases.

Use these opt-out pages:

  • Whitepages removal: https://www.whitepages.com/suppression_requests
  • Spokeo opt-out: https://www.spokeo.com/optout
  • BeenVerified privacy request: https://www.beenverified.com/optout
  • TruthFinder opt-out: https://www.truthfinder.com/opt-out/
  • Intelius removal: https://www.intelius.com/optout
  • Radaris control page: https://radaris.com/control/privacy
  • FastPeopleSearch removal: https://www.fastpeoplesearch.com/removal
  • That’sThem removal: https://thatsthem.com/optout

Each will ask for the listing URL and email verification. Create a separate email account just for removals — you will receive many confirmation messages. This process is intentionally inconvenient. Persistence matters more than speed.

Step 3 — Remove Yourself From Core Data Aggregators

This is the step most activists do not know — and the most powerful. Large backend data brokers supply information to smaller sites and professional background-check services. Removing yourself here prevents your information from constantly returning.

Submit disclosure and opt-out requests:

  • LexisNexis Risk Solutions: https://consumer.risk.lexisnexis.com/request
  • Acxiom: https://isapps.acxiom.com/optout/optout.aspx
  • CoreLogic: https://www.corelogic.com/privacy/
  • Epsilon: https://usprivacy.epsilon.com/dsr/
  • Oracle Data Cloud: https://www.oracle.com/legal/privacy/privacy-consumers/

This is the equivalent of turning off the source rather than repeatedly cleaning the spill.

Step 4 — Limit Voter Registration Exposure

Voter registration records are one of the primary identity sources used by brokers. They often include name, address, and party affiliation. Check whether your state offers an Address Confidentiality Program.

You can locate your state election office here: https://www.usa.gov/state-election-office

Many states allow a protected or substitute mailing address for safety reasons.

Step 5 — Maintain the Cleanup

Removal is not permanent. Data brokers purchase updated records every few months and rebuild listings. Without maintenance, your profile gradually returns. Set a repeating calendar reminder every 3–4 months to search your name again and repeat removals where necessary. After the first cleanup, maintenance becomes much faster. Privacy protection is a routine, not a one-time task.

Example

An organizer speaks at a local event and posts photos publicly. A hostile account identifies their name and searches a people-finder database. Within minutes the person obtains the organizer’s address and names of family members and begins posting them online.

After broker removals, the same search produces incomplete and outdated records. The individual cannot confidently identify the correct residence and the harassment ends before it escalates offline. The organizer did not disappear. They became difficult to target.

Required Reading / Tools

You can learn additional protective practices from the Electronic Frontier Foundation’s Surveillance Self-Defense guide: https://ssd.eff.org. This pairs directly with your earlier guides on online posting safety and source verification.

Conclusion

Activism requires visibility, but it should not automatically reveal your home address. Data brokers quietly remove the boundary between public speech and private life by packaging your identity into a searchable profile. You cannot stop your name from existing online. You can stop strangers from easily converting it into a map to your front door. A few hours of work now can prevent harassment, intimidation, and stalking later. This is not paranoia — it is basic digital hygiene for anyone participating in public advocacy. You are not hiding. You are setting boundaries.

Resistance Survival Guide Tags:accountability research, activism research skills, advocacy tactics, archive facebook posts, archive social media posts, archive tweets, archive websites before deletion, astroturfing, chain of custody documentation, civic engagement, community organizing, community protection, conflict de-escalation, congressional staffers, constituent calls, contacting representatives, digital archiving, document online statements, edited news articles, grassroots pressure, how to call congress, internet archive wayback machine, mutual aid organizing, neighbor conversations, online evidence preservation, online manipulation, open source investigation, OSINT tools, political activism, political persuasion, preserve online evidence, protest, protest safety, Resistance Kitty, screenshot evidence, track deleted posts, verify online information

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